Beyond the Shelf
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
Episodes
138 episodes
Finding your niche within the food & beverage CPG industry with Kamaal Jarrett of Hillside Harvest
For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of
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34:08
Curating the world's first eCommerce platform for health & sustainability-conscious shoppers with James Ren of Thrive Market
As the world's first eCommerce platform for health & sustainability-conscious shoppers, Thrive Market has helped make healthier and more sustainable food & beverage, and grocery items accessible across the country. This week on Beyond t...
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33:44
Innovations in plant-based meat alternatives with Aakash Shah & Damian Felchlin of High Time Foods
Plant-based meat alternatives have been one of the fastest-growing trends in food & beverage for the past several years. However, with plenty of brands in the market, standing out takes careful planning and innovative products. This week on...
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35:41
Harnessing the power of the lupini bean with Isabelle Steichen & Allie Dempster of Lupii
This week on Beyond the Shelf we spoke with Isabelle Steichen (Co-Founder & CEO) and Allie Dempster (Co-Founder & CMO) of Lupii. In this episode, Isabelle & Allie shared some insights into how the...
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42:21
Using tech and coffee to foster community with Michael Sharon & Kal Freese of Taika
Although coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - ma...
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50:35
Creating unique and scalable beverage products with Tom Gibson & Scott Weddle of Flavorman
Once dominated by a handful of national brands, the beverage category has grown exponentially in the past few years. This week on Beyond the Shelf, we spoke with the Director, Flavor Architect and COO of Flavorm...
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47:09
Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods
Functional ingredients are not new to the food & beverage world - but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don't just taste great but also serves a functional pu...
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32:12
Why taste is key in better-for-you food & beverage products with Kristi & David Vartanian of TiDBiTS Candy
Better-for-you variations of traditionally indulgent food & beverage products have the unique challenge of overcoming shoppers' misconceptions about the quality n and taste of "healthy" products. This week on Beyond the Shelf, we spoke with...
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33:21
How to balance education and entertainment in social marketing with Vasa Martinez of Perfy & growthbuster
Most modern food & beverage brands utilize organic social marketing to some extent, but how many are actually getting the most out of their efforts? This week on Beyond the Shelf, we spoke with Vasa Martinez of
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34:50
What's changed in the protein/nutritional bar category with Jennifer Maxwell of JAMBAR
Now seen as a very competitive market, the protein/nutritional bar category has gone through many ups and downs. This week on Beyond the Shelf, we spoke with the Founder and CEO of JAMBAR, Jennifer Maxwell. As ...
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21:47
Why brand education is important with Éva Pelczer of Del Maguey Single Village Mezcal
In any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at D...
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49:37
Becoming a top-selling brand on Amazon with Alex French of Bizzy Coffee
For many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee, Alex French. Bizzy Coffee is a t...
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40:16
Standing out in the crowded beverage industry with Paul Voge of Aura Bora
The beverage industry is an incredibly crowded market. Standing out on shelves takes more than just having a great-tasting product. This week on Beyond the Shelf, we spoke with the Co-Founder and CEO of Aura Bora...
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36:23
Increasing supply chain predictability with data-driven solutions with Amit Noam of AgriTask
With the current state of the global supply chain, having accurate and real-time data is important for any food & beverage brand when managing their ag-operations. This week on Beyond the Shelf, we spoke with the Chief Operating Officer of ...
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25:50
Utilizing sensory testing to develop products with Shawn Kapanke of Silver Spring Foods
Sensory testing is a vital aspect of any food & beverage brand's research and development process - but how can brands utilize their employees, their most trusted asset, to help with sensory testing and product development? This week on Bey...
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25:44
Utilizing co-branded products to expand an iconic Taiwanese brand with Young Chang of A-Sha Noodles
Co-branded products can be a valuable tool for many food & beverage brands. This week on Beyond the Shelf, we spoke with the Founder & CEO of A-Sha Noodles, Young Chang. Young shared with us how ...
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34:11
Why private brands need to be bold with Chris Faridniya of ChefsBest
This week, on a very special episode of Beyond the Shelf, we spoke with Chris Fardiniya, ChefsBest's Chief Business Development Officer. Last month, Chris had the pleasure of attending and representing ChefsBest at the
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46:56
Trends in health & wellness with Sarah Marion of Murphy Research
This week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been co...
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40:30
Improving your gut health with tasty beverages with Rosa Li of wildwonder
Gut health is a huge hot topic in the food & beverage industry. Kombucha and cultured products can be found in many different grocery aisles. However, a consistent hurdle for brands in this space is taste. This week on Beyond the Shelf, we ...
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27:16
What does "grass-fed" actually mean with Julia Joseph of Maple Hill Creamery
Terms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Bra...
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33:44
Sustainable online grocery delivery with Bentley Hall of Good Eggs
The online grocery delivery market has grown exponentially since 2020. With more shoppers discovering the convenience of home grocery delivery, there's a growing interest for online grocers who provide sustainably sourced and local food & b...
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48:28
Creating a fan favorite ice cream brand with Ben Van Leeuwen of Van Leeuwen Artisan Ice Cream
In the past few years, artisan ice cream brands have leveraged their unique and innovative flavor profiles and high-quality products to become a massively growing market across the country. This week on Beyond the Shelf presented by ChefsBest, ...
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32:28
Scaling a plant-based meat brand with Max Elder of Nowadays
Creating a plant-based meat brand that not only fills a void in the market but also serves a larger purpose, is the goal for many modern food & beverage brand managers. This week on Beyond the Shelf, we spoke with the Co-Founder &...
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38:38
Building a socially conscious brand with Rod Johnson of BLK & Bold Specialty Beverages
There is a growing appetite for socially conscious brands. Shoppers want great products that support their communities and initiatives that they care about. This week on Beyond the Shelf, we spoke with the Co-Founder of the socially conscious b...
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33:50
How local vertical farming can change the way we think about food with Eddy Badrina of Eden Green Technology
Accessing fresh produce is a constant struggle for many Americans. This week on Beyond the Shelf, we spoke with the CEO of Eden Green Technology, Eddy Badrina. In this episode, we discussed their greenho...
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41:01
